Alejandro was born and raised in Bogota, Colombia, the oldest of three siblings, in a humble but thriving family. He graduated from Universidad Distrital Francisco Jose de Caldas in Forest Engineering. After working in the industry for some years, he traveled to Managua, Nicaragua where he obtained a Master Degree in Business Administration at INCAE-Harvard. Back in Colombia, and now as a Professor, he joined Universities like Los Andes and La Salle. Always with the desire of growing intellectually, he went to the University of South Carolina obtaining his second Master Degree in International Business. As a very accomplished graduate, he was hired as General Manager by an American company to work in Bolivia which allowed him to travel all around South America, Europe and Asia. In 1984, Alejandro returned to Colombia and together with some friends, they founded FEXADE, a technical institute fully approved by the Department of Education. Later on, Alejandro went to the University of El Rosario as the Dean of the School of Administration. In 1993, the mayor of Bogota appointed Alejandro as the Director of Cadastre, position he held until January 1998. During his tenure, he guided his team and developed the Digital Map for Bogota, which still today is used as one of the most important tools for the land management of the city. The difficult safety situation Colombia was experiencing at the end of the decade drove Alejandro to make the decision to move his family to the United States in 2001 and he chose Carlsbad, California to settle down. As an independent lender, licensed by the Department of Corporations, and hand in hand with his wife Yolanda, Alejandro continued his career in the Real Estate business and formed The Homes and Lending Team, especially as a financial and investment advisor. Later on, he decided to also go for his license as a Realtor. Alejandro Rojas has always dedicated his life to the service of people in all the different stages of his life and all fields he has put his energy and knowledge into, with passion and responsibility.